Zen Cart Optimization | Worksheets | Basic SEO Analysis

Use this downloadable worksheet to track your site's SEO progress. You should print out a new copy each week and revisit your goals, results, methods, and successes (or failures). After a few weeks of actively working optimize your site for search engine traffic and usability you should start to notice an increase in traffic and visitors.

Using your reports you should be able to detect trends in the types of visitors you receive and the content they're looking for. Using this valuable information you should be able to tailor your store's products and descriptions to better attract visitors. You can think of this much like window/sign dressing; sure, grey text on a black sign can be sophisticated, but if driver's can't read your sign then you're hurting your potential for attracting new customers. In a similar vein if you don't do your best to help search engines direct traffic to your site then you're hurting your online sales potential.