Zen Cart SEO and Optimization Techniques, 2010

Is this book for you?

Running a store is hard work. You need to get the store built, enter your products, test the site for security, find potential customers, entice them to purchase, and fulfill their orders. This book aims to make your task a little bit easier and hopefully even show you some great techniques that will help make the Internet work for you.

Improve your site.

This book will show you how to optimize your site so that Google (and those other search engines) will start bringing customers to you. You'll learn how to improve the user experience so that people will not only look through your product list but will find your site to be fast, responsive, helpful, and targeted to their needs.

There are no magic beans here guaranteed to lead you to your own golden goose. Rather the tips and techniques you'll learn within these pages will gradually improve your site's online effectiveness leading to increased visitors (potential customers) and will ensure that people are able to find the products they're most interested in quickly and effectively. Given time and dedication your store's sales should improve thanks to the techniques we'll teach you.

This book will help you establish your store's baseline performance so that you can gauge how well you're doing before starting out. Then we'll visit some basic built-in Zen Cart optimizations which you probably haven't taken advantage of yet. Once you're over the simple things we'll look at more advanced modifications which will dramatically improve your store but will also require a bit of Zen Cart customization. At that point you'll have a greatly improved store which is more findable by web surfers and is optimized to sell your products.

A final bonus chapter will explore non Zen Cart optimizations such as image optimization, back links, and site advertising. These opportunities for further improving your store aren't specific to Zen Cart so we won't explore them in-depth but we will cover them well enough that you'll understand their basics and will be able to take advantage of their benefits.